Cynthia Madison 's Entries

2 blogs
  • 02 Feb 2022
    Obviously, marketing has evolved over the past five decades, with new technologies and ideas developing yearly from various academic scholars and strategies alike. That being said, identifying which tools are best suited for your marketing message is vital.  But sometimes, effective marketing means going back to the roots. Let’s look at x traditional marketing channels and strategies that still have surprisingly high ROI today.  Face to Face Meetings are Still a Thing  Marketers can use virtual if not face-to-face meetings to meet with clients and nurture leads. For instance, an early-stage startupreneurs looking to outgrow his marketing potential might set up a face-to-face campus tour with prospective students.  While this tactic sounds very outdated from many viewpoints, face-to-face communication is highly effective for sales and customer retention. Recent findings hint that 79% of top-level executives use face-to-face meetings for lead generation.  Online meetings are gaining terrain these days and serve as great alternatives to in-person meetings. They provide many of the same benefits and can help build trust with leads and customers.  Face-to-face is so effective because it allows us to read body language and adjust our approach accordingly.  Meetings taking place over the phone or video only provides us with words, tone, and at times emojis to gauge a lead’s interest. However, this can lead to misinterpreting the direction of a conversation or even the individual’s intent.  Phone Calls – Still Very Important  Speaking of basics, it doesn’t get more traditional than a phone call. Studies show that consumers still prefer phone calls over email and websites when discovering brands and businesses despite a growing interest in anything digital in recent years. A 2019 study found that 60% of consumers preferred calling a local company after finding them.  Businesses also report revenue increases due to outbound calls making it a critical or important aspect of their communication strategy.  More often than not, marketers seeking immediate client communication simply pick up the phone instead of sending an email. While all outbound channels – such as emails, social media, chat – are decisive for businesses, phone calls remain one of the top ways brands foster their customer relationship.  Direct Mail – Still in the Game  It turns out direct mail is quite a preference in consumers’ purchasing decisions. Recent findings show that people tend to consider direct mail items such as postcards and newsletters when they are closer to making a purchase. It also reports that they prefer to receive promotional offers the most and newsletters the least, with postcards, brochures, and catalogs falling in the middle.  And since a global pandemic, there has been a growing interest in the mail. Reports show that 67% of consumers have experienced feelings of separation, and almost 42% now rely on email more due to social distancing guidelines.  Another key aspect is that if your customers are millennials, direct mail may be worth your investment. A 2019 study found that millennials are more responsive to mail marketing than Gen X and Baby Boomers. In fact, 67% said they frequently and sporadically use marketing mail to go online.  What’s more, direct mail may work best with existing audiences or audiences with a proven interest in your brand. More often than not, people throw out direct mail that contains content they’re not interested in from brands they don’t know.  The gist of this strategy is to only send direct mail to existing customers or people with a great interest in your business. By doing so, you will save money and increase your ROI exponentially.  The power of Hand-outs and Popup Stands  Brick and mortar establishments, malls and streets are just some of the places where brochures, flyers and attractive popup stands can come in handy. It turns out they are still the most widely preferred tactics for special discounts and offers. Think of business cards and the power they have over a client. Traditional marketing that’s straightforward or simply “into your face” is way more connective and interactive.  Early-stage entrepreneurs looking for affordable marketing options should not underestimate the power of hand-outs to bring their business new growth opportunities. Business cards, popup stands and direct mails seem to elicit an emotional reaction and be more easily absorbed than words on the screen. Marketing mediums such as these evokes strong responses and greater reach for marketers.  Retargeting  If you’re an eCommerce entrepreneur, you know advertising plays a key role in driving people to your website. But what happens when they’re not ready to purchase when they first find your store? Or if they get distracted before they complete a purchase? Well, it seems that you can bring them back.  These campaigns remind your audience of your services and products after they leave your online store without buying. After accessing specific pages, it allows you to retarget them and show your visitors relevant text or visual ads when they visit other websites. Retargeting campaigns could be done with the help of Facebook retargeting, LinkedIn Ads, Google Ads and other retargeting advertising platforms.  97% of visitors leave without buying anything, and they’re lost forever unless you can bring them back. Retargeting ads can reach more than 90% of people on the internet across more than 2 million sites through display ads.  Once someone searches your website, they will start to see your ads while reading an article, watching a video clip, or visiting other stores online. Your ads will remind people of all the cool stuff you have to offer and bring them back to your eCommerce store when they decide to purchase.  Overall, people now demand more transparency from companies on the data they collect and how they use it. More traditional marketing tactics have proven to be effective and continue to be despite the public shift toward web-based engagement. 
    3608 Posted by Cynthia Madison
  • Obviously, marketing has evolved over the past five decades, with new technologies and ideas developing yearly from various academic scholars and strategies alike. That being said, identifying which tools are best suited for your marketing message is vital.  But sometimes, effective marketing means going back to the roots. Let’s look at x traditional marketing channels and strategies that still have surprisingly high ROI today.  Face to Face Meetings are Still a Thing  Marketers can use virtual if not face-to-face meetings to meet with clients and nurture leads. For instance, an early-stage startupreneurs looking to outgrow his marketing potential might set up a face-to-face campus tour with prospective students.  While this tactic sounds very outdated from many viewpoints, face-to-face communication is highly effective for sales and customer retention. Recent findings hint that 79% of top-level executives use face-to-face meetings for lead generation.  Online meetings are gaining terrain these days and serve as great alternatives to in-person meetings. They provide many of the same benefits and can help build trust with leads and customers.  Face-to-face is so effective because it allows us to read body language and adjust our approach accordingly.  Meetings taking place over the phone or video only provides us with words, tone, and at times emojis to gauge a lead’s interest. However, this can lead to misinterpreting the direction of a conversation or even the individual’s intent.  Phone Calls – Still Very Important  Speaking of basics, it doesn’t get more traditional than a phone call. Studies show that consumers still prefer phone calls over email and websites when discovering brands and businesses despite a growing interest in anything digital in recent years. A 2019 study found that 60% of consumers preferred calling a local company after finding them.  Businesses also report revenue increases due to outbound calls making it a critical or important aspect of their communication strategy.  More often than not, marketers seeking immediate client communication simply pick up the phone instead of sending an email. While all outbound channels – such as emails, social media, chat – are decisive for businesses, phone calls remain one of the top ways brands foster their customer relationship.  Direct Mail – Still in the Game  It turns out direct mail is quite a preference in consumers’ purchasing decisions. Recent findings show that people tend to consider direct mail items such as postcards and newsletters when they are closer to making a purchase. It also reports that they prefer to receive promotional offers the most and newsletters the least, with postcards, brochures, and catalogs falling in the middle.  And since a global pandemic, there has been a growing interest in the mail. Reports show that 67% of consumers have experienced feelings of separation, and almost 42% now rely on email more due to social distancing guidelines.  Another key aspect is that if your customers are millennials, direct mail may be worth your investment. A 2019 study found that millennials are more responsive to mail marketing than Gen X and Baby Boomers. In fact, 67% said they frequently and sporadically use marketing mail to go online.  What’s more, direct mail may work best with existing audiences or audiences with a proven interest in your brand. More often than not, people throw out direct mail that contains content they’re not interested in from brands they don’t know.  The gist of this strategy is to only send direct mail to existing customers or people with a great interest in your business. By doing so, you will save money and increase your ROI exponentially.  The power of Hand-outs and Popup Stands  Brick and mortar establishments, malls and streets are just some of the places where brochures, flyers and attractive popup stands can come in handy. It turns out they are still the most widely preferred tactics for special discounts and offers. Think of business cards and the power they have over a client. Traditional marketing that’s straightforward or simply “into your face” is way more connective and interactive.  Early-stage entrepreneurs looking for affordable marketing options should not underestimate the power of hand-outs to bring their business new growth opportunities. Business cards, popup stands and direct mails seem to elicit an emotional reaction and be more easily absorbed than words on the screen. Marketing mediums such as these evokes strong responses and greater reach for marketers.  Retargeting  If you’re an eCommerce entrepreneur, you know advertising plays a key role in driving people to your website. But what happens when they’re not ready to purchase when they first find your store? Or if they get distracted before they complete a purchase? Well, it seems that you can bring them back.  These campaigns remind your audience of your services and products after they leave your online store without buying. After accessing specific pages, it allows you to retarget them and show your visitors relevant text or visual ads when they visit other websites. Retargeting campaigns could be done with the help of Facebook retargeting, LinkedIn Ads, Google Ads and other retargeting advertising platforms.  97% of visitors leave without buying anything, and they’re lost forever unless you can bring them back. Retargeting ads can reach more than 90% of people on the internet across more than 2 million sites through display ads.  Once someone searches your website, they will start to see your ads while reading an article, watching a video clip, or visiting other stores online. Your ads will remind people of all the cool stuff you have to offer and bring them back to your eCommerce store when they decide to purchase.  Overall, people now demand more transparency from companies on the data they collect and how they use it. More traditional marketing tactics have proven to be effective and continue to be despite the public shift toward web-based engagement. 
    Feb 02, 2022 3608
  • 14 Jan 2022
    Far from being dead, email marketing is alive and kicking. If you play your cards right and meticulously craft every campaign, it will deliver incredible ROI. A business can stand out more by using email marketing. It makes customers aware of the latest items and offers. Except for the never-ending messages between Halloween and Christmas, people don’t get too many emails. Email as a marketing tool isn’t dead, but some practices are outdated and don’t provide value, as they once did. As you’re getting ready for 2022, start the new year strong with a robust strategy designed to help you secure more leads, sales, and engagement.   Use Emojis and Symbols in Your Subject Lines  An impersonal subject line can feel spammy, irrelevant, or downright annoying. Given that subject lines can make or break open rate metrics, it’s necessary to implement change. The solution is to provide room for emojis and symbols. Not only do they grab attention, but also improve the chances of your emails being open. It’s worth taking the extra time to personalize the message. It’s easy to dismiss emojis and symbols thinking they’re unprofessional. Well, you won’t ruin your reputation as a qualified expert. Regardless of your take on using emojis or symbols in the professional setting, you can’t deny their usefulness.  You can use emojis and symbols in the email text as well. This way, it won’t look like a marketing message but a personal story. Using emojis and symbols is as simple as copying them from a website or document. You should carry out a test and see how it looks in over 30 client emails. Send one set of emails to some of the subscribers and another set of emails to other subscribers. See which campaign draws in the best results. People sue different email services, such as Outlook, Gmail, and Yahoo. They don’t all render messages the same way.  Ensure Your Email Marketing Is GDPR Compliant The general data protection regulation has a direct impact on marketing practices, particularly email marketing. The marketing team at Honda experienced hefty fines from the UK’s Information Commissioner’s Office regarding their use of email data. To be in conformity with the law, make sure that your email marketing is GDPR compliant. Personal data should be processed in a way that guarantees security, including protection against unauthorized/unlawful processing. Needless to say, you should obtain GDPR quality consent from every individual so that your database can move forward. Consent represents a statement or an affirmative action concerning the processing of personal data.  Here are some key points to keep in mind:  Make sure your prospecting is targeted and appropriate Show you have a legitimate interest in your email copy Streamline unsubscribing and opting out Regularly clean up your database Be ready to respond to GDPR complaints Individuals are on the lookout for companies that don’t send marketing emails correctly. What is worse, they’re making claims in court. It’s recommended to hire a specialist if your business needs ongoing help with marketing campaigns. They’ll offer you a fresh perspective on things. Certain scenarios raise additional information management challenges.  Choose The Right Words At the end of the day, it all comes down to the words that you use. If you don’t want to make a bad impression, avoid using words such as free, last chance, or available. The messages you’ve worked so hard on will be ignored, forgotten, or deleted. It’s a mistake to flood people’s emails with repetitive offers. Here are some things to steer away from:  Superlatives Numbers Days of the week Deceptive familiarity Internet slang words It’s important to remind the audience that they’re part of a group. More exactly, you can use a phrase such as “exclusive partner”. You can’t even imagine what effect it can have. If you want to increase engagement, encourage individuals to interact with the material and spread the word around. Just imagine what you can accomplish if people share the message with their friends and family. If you stir up emotional responses, you can create an email campaign that does more than inform.  Use Templates That Are Mobile-Friendly According to the forecasts based on the number of mobile users worldwide, the number is likely to rise to 7.26 billion in 2022. When people check their emails in the morning, they do it from their phones. As a result, you need to use templates that are mobile-friendly. Your messages will be deleted on the spot if they’re not mobile-friendly.  People spend countless hours on their mobile devices, meaning that you have a better chance to reach your audience throughout the day. Using mobile-friendly designs results in higher click-through rates. People will click at least one link in your email.  The subject line shouldn’t display more than 30 characters. When writing email copy for mobile devices, keep things short and to the point. Format your content with headers, bullet points, and small blocks of text. Attention needs to be paid to the fact that not all mobile phones display images by default, so make sure the message makes sense even if there are no pictures. Finally yet importantly, use CTAs. These simple, but very powerful buttons separate good emails from bad ones. Individuals tend to read emails from the top left to the right, so it makes sense to place the CTA there.  Be More Inclusive  At present, great emphasis is placed on diversity, equity, and inclusion. Is diversity reflected in your marketing materials? If not, you’d better take action. Make sure your images represent all people and your language doesn’t promote stereotypes. Rather than using gendered pronouns, use the gender-neutral they. It’s embraced by members of all communities. Don’t give the impression that you’re trying too hard. Some people might feel offended. The more you know about your customers, the more you can relate to them. You can resort to questionnaires, social media polls, and so on, to try to find out more about your target market. If inclusion isn’t a tangible part of your brand, you’ll lose customers.  
    4669 Posted by Cynthia Madison
  • Far from being dead, email marketing is alive and kicking. If you play your cards right and meticulously craft every campaign, it will deliver incredible ROI. A business can stand out more by using email marketing. It makes customers aware of the latest items and offers. Except for the never-ending messages between Halloween and Christmas, people don’t get too many emails. Email as a marketing tool isn’t dead, but some practices are outdated and don’t provide value, as they once did. As you’re getting ready for 2022, start the new year strong with a robust strategy designed to help you secure more leads, sales, and engagement.   Use Emojis and Symbols in Your Subject Lines  An impersonal subject line can feel spammy, irrelevant, or downright annoying. Given that subject lines can make or break open rate metrics, it’s necessary to implement change. The solution is to provide room for emojis and symbols. Not only do they grab attention, but also improve the chances of your emails being open. It’s worth taking the extra time to personalize the message. It’s easy to dismiss emojis and symbols thinking they’re unprofessional. Well, you won’t ruin your reputation as a qualified expert. Regardless of your take on using emojis or symbols in the professional setting, you can’t deny their usefulness.  You can use emojis and symbols in the email text as well. This way, it won’t look like a marketing message but a personal story. Using emojis and symbols is as simple as copying them from a website or document. You should carry out a test and see how it looks in over 30 client emails. Send one set of emails to some of the subscribers and another set of emails to other subscribers. See which campaign draws in the best results. People sue different email services, such as Outlook, Gmail, and Yahoo. They don’t all render messages the same way.  Ensure Your Email Marketing Is GDPR Compliant The general data protection regulation has a direct impact on marketing practices, particularly email marketing. The marketing team at Honda experienced hefty fines from the UK’s Information Commissioner’s Office regarding their use of email data. To be in conformity with the law, make sure that your email marketing is GDPR compliant. Personal data should be processed in a way that guarantees security, including protection against unauthorized/unlawful processing. Needless to say, you should obtain GDPR quality consent from every individual so that your database can move forward. Consent represents a statement or an affirmative action concerning the processing of personal data.  Here are some key points to keep in mind:  Make sure your prospecting is targeted and appropriate Show you have a legitimate interest in your email copy Streamline unsubscribing and opting out Regularly clean up your database Be ready to respond to GDPR complaints Individuals are on the lookout for companies that don’t send marketing emails correctly. What is worse, they’re making claims in court. It’s recommended to hire a specialist if your business needs ongoing help with marketing campaigns. They’ll offer you a fresh perspective on things. Certain scenarios raise additional information management challenges.  Choose The Right Words At the end of the day, it all comes down to the words that you use. If you don’t want to make a bad impression, avoid using words such as free, last chance, or available. The messages you’ve worked so hard on will be ignored, forgotten, or deleted. It’s a mistake to flood people’s emails with repetitive offers. Here are some things to steer away from:  Superlatives Numbers Days of the week Deceptive familiarity Internet slang words It’s important to remind the audience that they’re part of a group. More exactly, you can use a phrase such as “exclusive partner”. You can’t even imagine what effect it can have. If you want to increase engagement, encourage individuals to interact with the material and spread the word around. Just imagine what you can accomplish if people share the message with their friends and family. If you stir up emotional responses, you can create an email campaign that does more than inform.  Use Templates That Are Mobile-Friendly According to the forecasts based on the number of mobile users worldwide, the number is likely to rise to 7.26 billion in 2022. When people check their emails in the morning, they do it from their phones. As a result, you need to use templates that are mobile-friendly. Your messages will be deleted on the spot if they’re not mobile-friendly.  People spend countless hours on their mobile devices, meaning that you have a better chance to reach your audience throughout the day. Using mobile-friendly designs results in higher click-through rates. People will click at least one link in your email.  The subject line shouldn’t display more than 30 characters. When writing email copy for mobile devices, keep things short and to the point. Format your content with headers, bullet points, and small blocks of text. Attention needs to be paid to the fact that not all mobile phones display images by default, so make sure the message makes sense even if there are no pictures. Finally yet importantly, use CTAs. These simple, but very powerful buttons separate good emails from bad ones. Individuals tend to read emails from the top left to the right, so it makes sense to place the CTA there.  Be More Inclusive  At present, great emphasis is placed on diversity, equity, and inclusion. Is diversity reflected in your marketing materials? If not, you’d better take action. Make sure your images represent all people and your language doesn’t promote stereotypes. Rather than using gendered pronouns, use the gender-neutral they. It’s embraced by members of all communities. Don’t give the impression that you’re trying too hard. Some people might feel offended. The more you know about your customers, the more you can relate to them. You can resort to questionnaires, social media polls, and so on, to try to find out more about your target market. If inclusion isn’t a tangible part of your brand, you’ll lose customers.  
    Jan 14, 2022 4669