Using techniques that encompass both #qualitative#techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary... moreTop research and insights analyst services
Using techniques that encompass both #qualitative#techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data, we gather and #analyze data on #consumers and #competitors to examine the right potential for a #product or #service.
Measuring #ROI of #MarketingResearch (Cost v/s Outcome) is complex & tricky as it involves dozens of different variables that requires patience to #analyze. We just focus on one simple metric: the revenue to marketing... moreMeasuring ROI of Marketing Research
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