Email marketing is a procedure to approach a business person or a potential customer through an email, who may or may not know about your company or business products. According to most salespersons, email marketing is the most important lead generation... moreEmail marketing is a procedure to approach a business person or a potential customer through an email, who may or may not know about your company or business products. According to most salespersons, email marketing is the most important lead generation technique in 2022 and 2023.